Key Takeaways:
- Personalized brand messages are exceeding ROI expectations for 67% of brand leaders
- AI is essential for generating the insights needed to meet those expectations
- Integration and continuous optimization are cornerstones of success
- Results can be quantified by measuring key retail metrics
Did you know that, according to McKinsey, 71% of consumers now expect companies to give them personalized interactions? No longer is personalization a differentiator in the marketplace: it’s a basic expectation and necessity, which means retailers and other organizations have to go to the next level to stand out.
Continue reading “How can you continue to tailor CX with personalized AI recommendations?”
